1. Global Trends and Digitalisation

Analyse the impact of changing global consumer trends and population shifts and their application to the fitness business model.

Review the main digital, technology trends affecting businesses today and develop a set of concepts, frameworks and tools to better understand how the health and activity sector can foster digital capabilities and turn them into competitive advantage for your business.

Miguel Lladó

Professor of Strategic Management

Evgeny Káganer

Professor of Information Systems

2. Leading Through Uncertainty

Learn approaches for problem solving and decision making in complex business situations.

Generation and analysis of different alternatives, decision making and action plans for implementation.

How to face and manage risks and successfully manage organisational and transformational change.

Inés Alegre

Professor of Managerial Decision Sciences

3 Operational Excellence and Efficiency

Immerse managers to understand business operations. Learn how to de ne and measure existing company processes and explore opportunities to improve competitiveness.

Develop tools to improve agility, coordination and ability to manage change in order to become more efficient and the productive, streamlining operations activities.

Jaume Ribera

Professor of Production, Technology and Operations Management

4 Customer Centricity

Understand the principles of customer centricity and how organisations are winning in competitive markets by focusing on customer loyalty, customer satisfaction and lifetime value creation.

Learn the strategies and tools to nd, attract, serve and retain valued and loyal customers. Understand the role of building brands, segmentation and new product development to deliver differentiated customer value.

Luis Huete

Professor of Production, Technology and Operations Management

5. Personal Leadership and Team Management

Reflect on your personal leadership style and improve self-management to become a more effective leader. Understand types of leadership and key building blocks to become a good leader.

Discuss the development of
highly motivated teams and the characteristics underpinning the way in which they work that allow them to achieve above-average results.

Yih-teen Lee

Professor of Managing People in Organisations